Even Men Are Using Our Mineral Makeup!

Over the past couple of decades American men have taken to using many ‘beauty products’ such as hair conditioners, hair dyes and skin health applications. Their reason for doing so reflects that of women – namely, to enhance their appearance and their self confidence.

So it’s not surprising to find that men are increasingly purchasing make up. This is especially so in the past few years, both amongst young men and baby boomers. The latter find that makeup can help significantly to mask facial blemishes, skin conditions and the inevitable skin deterioration that accompanies aging.

So it’s no surprise that the creators of Naked Minerals™ are finding that increasingly men are becoming ongoing buyers of the product.

Because Naked Minerals™ is so easy to apply and contains only natural ingredients, it is fast becoming the makeup of choice amongst those men willing to divest themselves of the common ‘macho’ reluctance to use cosmetic products like mineral makeup. Men are finding that they are more attractive to women when their skin appears healthy and younger and projects a natural glow.

Obviously – largely due to cultural norms they have grown up with - the vast majority of American males are still reluctant to use makeup. But the numbers are increasing each year and are expected to grow significantly over the next decade. Remember, it wasn’t that long ago that the typical male wouldn’t dream of using anything but a shampoo on their hair. But nowadays it’s not uncommon for a man’s hair care toiletries to be almost as extensive as a woman’s.

And the best thing about Naked Minerals™ is that no-one will even know they are using a mineral makeup. So men can reap the benefits of a more attractive face without having to put up with any comments from their ‘not so modern’ male friends.